More exposure = More offers… Right? Wrong.
You’ve been told:Â
Go to camps.
Share your highlights.
Email every coach you come across.
But the truth is...Â
Exposure is just the first step.
Coaches make offers to players who stand out on the field.
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So if you're tired of watching her do everything "right"Â with little traction...
Feeling like you’re either doing too much — or not enough...
Wondering how other athletes are getting offers when she’s just as talented...
It's time to accept this simple truth:
Exposure gets her seen. Leadership gets her signed.
That’s the “it factor” coaches like Patty Gasso are always talking about.
We call it self-leadership — the ability to coach yourself through pressure, failure, and high-stakes moments… and still find a way to win.
The problem?
It’s the one skill almost no one is training.
The opportunity?
That means your daughter has a chance to stand out fast.
And that’s where we come in.
We’re not recruiters.
We’re coaches who know exactly what college coaches are really looking for — and how to help your daughter become it.
Alicia Smith
Hall of Fame High School Coach | Leadership & Team Culture Expert.
Alicia has helped dozens of athletes to reach every level of college ball — from Juco to DI. Her superpower? Developing athletes who lead under pressure and shine in front of coaches.
She helps players unlock the ownership, confidence, and leadership it takes to stand out when it counts.
“Alicia coaches with skill and heart while instilling confidence and character in her players. She has been an incredible role model for my daughter both on and off the field."
-Â Parent of Former PlayerÂ
Mel Rushing
DIII College Coach | Former DI & Travel Ball Coach | 17+ Years in Recruiting
Mel blends years of college recruiting experience with sport psychology expertise — helping athletes build the mindset, composure and resilience it takes to get offers.
She knows what it takes to get to the next level — and what it takes to SUCCEED there.
We’ve been on both sides of the table. We’ve coached and recruited the kind of athletes who get offers. And we've developed the kind of athletes who excel at the next level.
Now we’re giving your athlete that same edge.
We know you want your athlete to be confident, feel empowered, & find a future college where she can continue enjoying competitive ball for a few more years.
In order to do that, she needs more than talent — she needs the mindset coaches remember.
The problem is, the system is incomplete.
It’s all exposure, no substance. It leaves athletes overwhelmed, anxious, & overlooked.
We believe players should be recruited for who they are, not just what they’ve done.
We understand how stressful this journey can be — we’ve coached hundreds of families through it.
Which is why we built a proven path to help her stand out:
1. Stop waiting to get picked & choose the schools where she'll actually thrive.
2. Go beyond posting video on Twitter & become the kind of player coaches can’t ignore.
3. Give her tools and strategy to take action on her goals
So you can stop wondering if she’s doing enough — and watch her become the player coaches can’t ignore.
